Social media has taken the world by storm and is still growing with new entrants. Whether it’s Facebook, LinkedIn, Twitter, WhatsApp, Instagram, YouTube, or Snapchat, the reality is, in the digital age we live in means that businesses communicate through one of these outlets for marketing campaigns so they can generate widespread brand awareness and develop online communities.
So, it comes as no surprise that people from all walks of life get caught in tricky situations with business owners to the detriment of their brand in many ways.
Whether done innocently or not, it doesn’t take much of a click of a button to publish a defamatory comment on a social media platform. It can create a haven for cyberbullying, an outlet of confidential or commercially sensitive information or personal data, for a competitor to make disparaging claims or simply just opening a business to the risk of being hacked.
We have helped many businesses protect their reputation and branding by proactively drafting a suite of policies to regulate how employees use social media as well as complying with confidentiality and data protection. These policies set out the consequences for employees and are put in place to avoid a brand management crisis.
We recognise that many business owners wear many hats and are caught short of having any policies in place. More often than not, we help business owners when they are in crisis mode. We have experience in dealing with employment issues, infringement, protection from harassment, malicious falsehood and much more.
We don’t just act for the business owners, we have worked with high profile individuals in the High Court, one was found to have been wrongfully dismissed for a tweet that he didn’t send.